LA Examiner

Author: Jon Stojan

  • Best Eco-Friendly Swaps For Fall 2025

    Best Eco-Friendly Swaps For Fall 2025

    Image Credit: Pexels

    Sustainability and eco-conscious products are trending, and for good cause. Minor lifestyle changes, such as switching products in beauty and personal care, can have a significant impact on sustainability, and that is something all consumers should consider. Products ranging from vegan to cruelty-free not only benefit the consumer, but the recycled packaging also leaves a smaller carbon footprint.

    The following products make consumers feel good and are also active in sustainable practices and donating to charities. Positive outcomes, such as these practices, reflect the quality behind each brand and show that they care about more than just sales, a positive sign for everyone.  

    The Beauty Industry Goes Green

    The beauty industry is one of the most accessible for finding eco-friendly products. From vegan to cruelty-free options and recyclable packaging, this industry is at the forefront of eco-conscious products and services. Arctic Fox is one such brand that has a strong commitment to animal welfare, donating 15% of its annual net profits to charities. 

    The company’s premise, according to brand representative Meagan, is to make the world a prettier place, one product at a time. She says, “At the center of everything we do is just trying to make the world a more colorful and beautiful, expressive place.” The company is expanding its humanitarian efforts with recent initiatives, including relief for the LA wildfires and mental health awareness. Arctic Fox is also releasing new eco-friendly, aluminum-recyclable packaging soon, which enhances user experience and sustainability. 

    Oral Care Sustainability

    The oral care industry has made significant strides in reducing its carbon footprint. Innovative ideas include dissolving whitening strips and bamboo toothbrushes, both of which help eliminate waste without sacrificing convenience. Elims, launched in 2021, focuses on sustainable, clean-ingredient oral care products, including sustainable whitening strips that can improve teeth up to seven shades.

    Belinda Lau from Elims states, “We believe that we’re at the cross-section between cleaner ingredients, higher ingredient standards, and trying to make products as sustainable as possible.” Choosing Elims not only provides you with a quality product, but it also offers the opportunity to promote eco-friendly practices while continuing your daily routine.  

    Consumer Advice for Sustainable Practices

    It doesn’t take much to start shopping while incorporating sustainable practices. Choose one product or brand to start with, and research the brand’s ethos and what charitable causes the proceeds go to. If everyone starts small, these ripples become waves in eco-consciousness, and this is something everyone can be proud of.

    Starting small is one of the best ways to develop a beneficial habit, one that is not only good for you but also for the environment. These companies are making great progress by incorporating eco-friendly practices into their operations and encouraging them to be the norm rather than the exception. 

    Companies like those listed above make sustainable practices easier through innovative products that make eco-friendly choices convenient, stylish, and effective. The brands not only provide goods that people use daily, but they are also aware of their carbon footprint and take active steps to reduce it. Companies that are eco-conscious also donate to various charities, furthering their goals of helping communities comprehensively without sacrificing quality or brand ethos.  

  • Weighing Your Options: Buying vs. Renting a Home

    Weighing Your Options: Buying vs. Renting a Home

    Image credit: Pixabay

    For many Americans, owning a home they are proud of is their life’s dream. However, multiple factors of today’s economic environment, including a high-cost market and high interest rates, have made this decision a challenging one, driving some prospective homeowners to rent until conditions improve. 

    Other variables, including lifestyle, sentimentality, and long-term goals, often influence these decisions as much, if not more, than potentially prohibitive real estate prices or mortgage rates. For these reasons, homeownership requires more planning and consideration than ever.

    Homeownership and Sentimentality

    Given its prominence in the American Dream, homeownership is tied to emotion as much as it is material reality. “Many people have an idea of a dream home,” says Michael Ashley Schulman, CFA of Running Point Capital. “It’s either the house they grew up in, or it’s the opposite of the house they grew up in.”

    Either way, ideals like a spacious yard, a massive closet, or an in-ground pool can encounter challenges due to those material realities. Practical limitations compete with emotional priorities, sometimes resulting in compromise.

    Modern Means of Financing a Home

    Homebuying is not the same as it was 50 years ago. With the rise of dual-income households and improving government safety nets, some homeowners spend upward of 50% of their disposable income on housing, a far cry from the traditional rule of spending no more than one-third on housing.

    These changes predominantly arise out of financial necessity. With heightened interest rates, there is a greater incentive to pay off the principal. Conversely, Schulman notes that, “when mortgage rates are lower… much more of your mortgage payment is going towards your principal.” It stands to reason, then, that buying a house when rates are more favorable means paying yourself and not just the bank.

    The Upsides of Renting

    Some view renting as a waste of time and money, but depending on the circumstances, renting can be a practical option, especially in the short term. For instance, frequent travelers or people concerned about location or job stability tend to value the flexibility that renting offers.

    There are some financial advantages as well. While there is value in owning real estate, this value comes with hidden costs like insurance, property taxes, maintenance, and HOA fees. These costs can pile up quickly, potentially even exceeding the original budget for a given property. Renting can provide some respite during times of economic uncertainty, giving tenants time to gather themselves before moving on.

    Considering Retirement and Second Homes

    Long-term considerations have become more prominent in recent years, as buyers are increasingly interested in purchasing homes with retirement in mind. Factors like location, space, and proximity to healthcare have become increasingly important as a result. Planning so far ahead can prove challenging, but as Schulman notes, “We help them plan that out too… buying a home for your future self.”

    There are a variety of strategies available to make these purchases financially viable, chief among them being tax deductions like donating land to conservation trusts. By employing these strategies and making the most of local advisory resources, the notion of a retirement spent in comfort and ease becomes all the more attainable.

    Navigating Current Market Conditions

    At present, the housing market is in a “heads you win, tails you don’t lose” state, benefiting those who can afford to buy sooner rather than later. Still, whether you’re renting, buying a home for the first time, or planning for retirement, all decisions should weigh sentiment alongside financial realities. Advisors can help provide perspective in this regard, ultimately helping homeowners feel confident they’ve made the right choice.

  • The Gadgets Redefining Time and Space Efficiency in Smarter Kitchens

    The Gadgets Redefining Time and Space Efficiency in Smarter Kitchens

    Image credit: Pixabay

    Gone are the days when time-saving gadgets were a luxury. Smart tools are necessary in this hustle-bustle world where everyone is tied to a tight schedule. As houses get smaller and counter space becomes increasingly limited, demand rises for advanced kitchen tools that combine practicality with a workable design. From multi-faceted appliances to stylish designs that save on space, homeowners welcome innovations that jointly increase ease in cooking and cleaning without compromising clutter.

    The Rise of Space-Saving Kitchen Tools

    The recent shift toward urban living has altered the idea of the kitchen in the modern lifestyle. Small apartments and open-plan houses drive the trend to a minimalist space where each item must claim its right to occupy space. Therefore, kitchen tools have evolved to be more consumer-friendly, aiming to maximize utility and possess multiple functions. This has, thus, led to an eventual rise in acceptance of collapsible, foldable, or integrated tools that can do actuation on behalf of bigger appliances in comparatively a fraction of the space.

    Air-Drying Alternatives Without the Clutter

    One persistent source of concern in the kitchen has been the drying rack. Bulky countertop racks often steal valuable work areas for households that wash dishes by hand. This not only creates visual clutter but also compromises hygiene. Many consumers face the dilemma of whether air-drying is necessary at the cost of the inconvenience of sacrificing counter space. The search for a cleaner, more discreet alternative has spurred the development of innovative drying solutions that fit seamlessly into existing kitchen layouts.

    A New-Age Kitchen Gadget

    Among the latest innovations is The Dryer Drawer, a patented in-drawer drying solution introduced in 2024. The drawer has been designed to replace unsightly countertop racks, offering an automatic, low-profile alternative. It fits perfectly inside existing cabinets. The system circulates air to dry dishes and utensils instead of using heat safely, and once the cycle finishes, the drawer automatically closes.

    Nic White-Petteruti, founder of The Dryer Drawer, explained the motivation behind the design: “We wanted a way to declutter in a mold-safe way to protect your cabinets.” 

    This emphasis on functionality and hygiene has resonated with homeowners eager to reduce clutter while maintaining a clean, efficient kitchen environment.

    Other Trending Kitchen Gadgets

    The Dryer Drawer is part of a broader range of kitchen tools transforming modern kitchens. For instance, collapsible colanders are becoming staples as they fold flat and slip easily into drawers when not in use. Multi-function instant cookers are still popular for combining the functions of a pressure cooker, slow cooker, and rice cooker into one compact appliance. It has replaced several bulky devices in the kitchen. 

    Under-sink organizers are also in the limelight for turning previously underutilized cabinet space into neatly arranged storage zones for cleaning supplies and small tools.

    Each of these products reflects a design philosophy that aims to speed up and simplify daily tasks while giving homeowners back the space they need.

    Final Thoughts 

    With innovation taking over modern kitchens, the focus remains on creating effortless systems for everyday activities and clutter-free homes. While each gadget may not suit every household, they offer an opportunity to experience the power of design and technology to resolve an age-old concern in the kitchen. For many, reclaiming the space without sacrificing functionality is one of those changes transforming kitchens into smarter, simpler spaces.

  • New Products Help to Provide Substantial Aid to Students

    New Products Help to Provide Substantial Aid to Students

    Image credit: Unsplash

    The back-to-school season can be an anxiety-inducing time for children and parents alike. On the one hand, it’s the beginning of a new school year full of seemingly boundless potential. On the other hand, children want the year to get off to a great start as they meet a whole new host of students, teachers, and friends, while parents are arguably even more concerned about the health and well-being of their child as they enter this new world. 

    Fortunately, some of the latest and most innovative back-to-school products are ones that not only support learning but also promote emotional wellness, safety, and sustainability. These are three key areas that modern parents and educators are prioritizing, and there are several tools that can help them ensure these standards are met for children as they return to school.

    Tools for Safer Digital Habits

    As kids head back to school with more tech in hand than ever before, tools that help families manage screen time and digital safety are essential. One notable solution comes from Bark Technologies, which offers a range of products, from smartwatches to a safer smartphone for kids, that monitor online activity while respecting privacy.

    As Titania Jordan from Bark Technologies says, “One of the most powerful things about Bark is that it helps strengthen the bond between parent and child. Kids want independence, and parents want peace of mind. By alerting parents only to potential dangers instead of handing over every single text or post, Bark gives families a way to stay safer online without unnecessary snooping. That balance of safety and respect is what builds trust, and trust is the foundation of every healthy parent-child relationship.”

    Making Math Fun in Early Grades

    Hands-on, engaging learning experiences can build confidence in subjects like math from an early age. That’s the philosophy behind Centers in a Snap by Lucky Learning with Molly, a set of printable and physical math games designed for K–2 learners.

    “You know, I see it all the time… the kids who are struggling the most are the ones who love playing math games,” says Molly Lynch from Lucky Learning with Molly. “And so playing math games, I found the other big benefit is the development of their social-emotional learning.”

    Sustainable and Skill-Building Toys

    Parents looking for eco-conscious, educational toys will appreciate the new Montessori-inspired line from PlanToys. These wooden toys emphasize motor skills and cognitive development, while also being built to last and easy to resell, an appealing feature in today’s growing secondhand market.

    This line will focus on skill-building through the use of durable, resellable, eco-friendly options amid rising secondhand shopping trends. Additionally, the company is introducing a farm-to-table series expanding its kitchen line, which emphasizes healthy eating habits through play. Through these initiatives, the company aims to evolve its marketing approach: more playful, differentiated from standard toy narratives. 

    As one leader details, “Instilling these habits in children through play is the most effective way… teaching them how to cook and grow food through pretend play.”

    Back-to-School Essentials

    Whether it’s digital safety, foundational learning, or sustainable play, these products show how parents can make thoughtful back-to-school choices that support their children’s holistic development. The back-to-school season doesn’t need to conjure feelings of dread alongside the palpable excitement. With these unique products, parents can send their children back to school with renewed confidence and feel good about the work they are doing to set themselves and their children up for success.

  • Effective Strategies for Recruiting Top Talent

    Effective Strategies for Recruiting Top Talent

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    In a fiercely competitive job market, companies gradually realize that old-school hiring methods cannot work anymore. They need a mix of data analytics, smooth processes, and person-centered values to extract top talent. Companies across sectors have increasingly been roping in niche recruitment firms and technology tools to ensure that they hire candidates who align with their objectives and culture.

    Using Data to Match the Right Fit

    Modern recruitment models heavily rely on data and assessments. Suited, a firm that leverages psychometric assessments and predictive analytics, is helping companies pick the right candidates more likely to succeed in the long term.

    “Data-driven assessments take the guesswork out of hiring and ensure that candidates are matched with roles where they’ll thrive,” Matt Spencer, CEO and co-founder of Suited, explained.

    Employers can utilize objective data to reduce hiring bias while increasing the likelihood of sustainable success for employees. This approach can benefit companies by identifying the best talent and dedicating them to specific roles where their skills and personalities align more naturally with workplace demands.

    Streamlining HR for Better Outcomes

    Alongside smarter hiring decisions, organisations are endeavoring to ease internal processes. Congruity HR provides complete outsourcing services so that organizations may concentrate more on recruitment strategies. According to this HR outsourcing platform, when businesses streamline their HR, they free up the bandwidth to focus on what matters: finding and retaining great people who will add long-term value.

    This method can save teams from time-consuming tasks, helping companies create space to prioritize recruitment strategies. This shift improves outcomes for employers and candidates, ensuring smoother onboarding and stronger retention.

    Prioritizing the Candidate Experience

    Beyond efficiency, candidate experience becomes a defining factor in the hiring process. The Search Experience emphasizes the importance of transparency and engagement throughout the recruitment process. 

    The form states, “the candidate experience is everything. When people feel valued in the hiring process, they’re more likely to bring their best selves to the role.” 

    Positive employee experience fortifies an employer’s reputation, increasing the chance of attracting top professionals. In this competitive market, an esteemed hiring process can significantly influence candidates to join a company instead of looking elsewhere.

    Recruiting in Specialized Fields

    The benefits of modern recruiting strategies are not limited to traditional industries. Even highly specialized fields are recognizing the value of innovation when it comes to hiring top talent. Modern Podiatrist, a niche healthcare practice, highlights this shift to data-driven hiring models, sharing, “even in specialized fields like podiatry, recruiting top talent requires innovative strategies and an understanding of what professionals value today.”

    This shows the necessity for tailoring recruitment approaches based on unique skill requirements for each role. Employers must specify industry-specific expectations in specialized fields to secure the expertise they need from the candidates.

    Specialized Partners for High-Growth Companies

    Partnering with experts who understand their mission is vital for fast-scaling organizations. Summit Search Consultants works with high-growth businesses to identify leaders who can drive expansion. 

    “Our mission is to help high-growth organizations scale by connecting them with leaders who share their vision and drive,” the firm stated.

    Specialized recruiting partners can play a crucial role here by providing candidates with the required expertise to deliver high-quality service. 

    They also have the network to find mission-driven professionals who can accelerate growth while maintaining cultural alignment.

    A New Era in Recruitment

    In this era of advanced hiring models, recruiters are trained to fuse innovation with human connection, utilizing predictive analytics and industry-specific strategies. Focusing on data, companies are transforming HR teams, enabling a better candidate experience and hiring niche recruiting firms to compete for and eventually retain the top talent in today’s workforce.

  • Best Strategies for Hiring Top Talent

    Best Strategies for Hiring Top Talent

    Image credit: Pexels

    The competition in the job market has become quite stiff. This is increasing pressure for organizations trying to lure top-notch talent who have the required technical know-how and are also ambitious enough to drive long-term success for the company. According to recruitment experts, a hiring strategy must blend technology, personalization, and inclusiveness to streamline processes and maintain quality.

    Leveraging AI for Smarter Candidate Matching

    Artificial intelligence has become a significant tool for recruiters to speed up the process without compromising quality. Workcraft, a platform for workplace collaboration, integrates AI-powered solutions into its recruitment support systems. This frees teams to focus more on meaningful interactions with potential hires through task automation and precise candidate data analysis.

    “Our platform is designed to streamline team workflows so companies can focus less on admin and more on achieving their business goals,” a spokesperson for Workcraft explained. 

    This approach exemplifies the power of technology in creating smoother onboarding experiences while improving collaboration between new hires and existing teams.

    Custom Recruitment Solutions for Complex Roles

    Unlike conventional recruitment strategies applied in mass-market recruitment, niche positions require customized methods. RTR Solutions has gained prominence in this field as the world’s best provider of customized hiring strategies to enterprises seeking specialized professionals. Their focus on unique organizational requirements differentiates them from many generic approaches that often fail.

    According to the company, “Every business has unique hiring needs, which is why we tailor our approach to deliver solutions that truly fit.” 

    With a keen focus on customised hiring methods, RTR Solutions ensures that candidates who bring expertise and long-term value fill even the most complex roles.

    Digital Portfolios and Modern Candidate Showcases

    Traditional resumes are becoming more effective tools for displaying work experience. Metaintro is a job search engine that runs on open source data processing over 600M jobs in near real-time. It matches job seekers with every job opportunity worldwide, directly in a seamless, chat-based Thread experience.

    “We’re redefining how professionals showcase their skills, giving candidates more control over their digital resumes,” a spokesperson from Metaintro said. 

    This approach highlights a growing demand for transparency and adaptability in modern recruitment methods, which will benefit employers by allowing them to evaluate potential hires more holistically.

    Balancing Experience With Cultural Fit

    Hiring the right person involves skills and ensuring they fit the company culture. Adria Solutions, a UK-based IT recruitment firm, emphasizes balancing technical knowledge with cultural fit. Their recruitment process focuses on long-term integration instead of quick staffing solutions.

    “The right hire isn’t just about skill; it’s about long-term alignment with the company’s culture and goals,” the firm stated. 

    This philosophy shows a broader change in hiring strategies. Cultural fit is now key to retaining talent and boosting performance.

    Building Inclusive and Scalable Hiring Practices

    Diversity and inclusion are now imperative for sustainable hiring. Premier Talent Partners focuses on connecting companies with diverse, mission-driven professionals. This helps organizations grow their workforce while remaining committed to their values.

    “Diversity and inclusion aren’t buzzwords for us. They’re the foundation of how we help companies build stronger teams,” the agency emphasized. 

    Their model highlights how inclusivity and scalability can work together. This approach helps businesses grow responsibly and attract top talent.

    The Future of Talent Acquisition

    Modern hiring strategies are changing the recruitment concept from AI-supported skills matching to inclusive frameworks. These recruitment models shed light on more advanced systems companies can utilize to secure top talent. The collaboration of technology and human-centered approaches empowers businesses to identify the right candidates and foster environments where they can thrive.

  • AI Agents Are Becoming a Secret Weapon for Small Businesses

    AI Agents Are Becoming a Secret Weapon for Small Businesses

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    Small businesses across industries, ranging from professional services to home improvement, are embracing artificial intelligence at an unprecedented pace. What was once a “nice-to-have” tool is quickly becoming a competitive necessity. Automation now underpins everything from client communication to operational efficiency, helping lean teams punch far above their weight.

    What Are AI Agents and Why Do They Matter?

    At the core of the massive shift toward AI integration is the use of AI agents. They are digital workers capable of executing multi-step tasks with minimal oversight. AI agents can effectively manage customer inquiries, schedule appointments, run marketing campaigns, and supervise day-to-day operations. For many small business owners, this technology is like a key to freedom from repetitive but critical tasks, which means more time to focus on a strategy that will help their businesses grow faster.

    Case Studies of AI in Action

    The impact of AI integration is measurable. Some businesses are now launching fully functional websites within hours, while others are utilizing AI agents to answer up to 90% of missed calls. This is helping them capture leads that might otherwise have slipped away. Finance teams are reclaiming as much as two workdays per week, thanks to automated reporting and reconciliation. Affordable “agents for hire” models are also emerging, bringing enterprise-grade automation into reach for small and mid-sized businesses that once considered such tools out of budget.

    Privacy and Data Security Considerations

    With greater capabilities comes greater responsibility. While small businesses are increasingly embracing the power of AI, they must also ensure that these tools handle their sensitive data securely. This is especially important for industries like healthcare and finance, where compliance and confidentiality are paramount. The rise of private AI deployments among small and mid-size businesses shows a growing awareness that convenience should not come at the cost of security.

    From Support to Strategy

    As businesses streamline their repetitive and critical multi-step tasks with AI agents, experts have already predicted future advancements. According to them, these digital workers will evolve from being support tools to complete business assistants, prioritizing tasks, qualifying leads, and making strategic recommendations in real time. This evolution could render some outdated outsourcing models obsolete, empowering businesses to exercise control over their operations while reducing reliance on third parties.

    Industry Innovators Leading the Charge

    Companies like Alignable, Bill.com, Influx Technologies, and OpenPhone are among those driving AI adoption for small business ventures to streamline everyday tasks. They offer tools that integrate seamlessly into existing workflows, proving that AI can be both powerful and approachable. As Daz, CEO of Flux AI at Influx Technologies, puts it: “You’ve got to utilize and jump on AI right now so you don’t get left behind. It’s a productivity enhancement—three, five, even ten times faster than before.”

    Innovate or Stay Behind

    Considering the power and impact of AI agents in small businesses, it can be said that ventures aiming to remain competitive in the present market should start experimenting with AI. Beginning with one or two AI-driven processes can deliver quick wins and build confidence. The key here is to treat AI as a partner at the workplace and not as a replacement for human teams. This technology should be utilized as a tool to enhance creativity, efficiency, and growth potential.

  • How Experience Design Goes Beyond Aesthetics to Evoke Authentic Feelings

    How Experience Design Goes Beyond Aesthetics to Evoke Authentic Feelings

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    A significant part of any brand is marketing. Standing out in a competitive market is not easy, and many brands actively seek new and creative ways to differentiate themselves from their competitors. In a saturated market, customer experience is becoming the true brand differentiator. Experience design has evolved beyond events; it now encompasses full customer journeys. Brands are finding new ways to connect through intentional, joyful experiences. 

    What is Experience Design?

    Aesthetics is an important part of branding strategy, but what if there was a way to go past the surface and connect with an audience? Experience design focuses on orchestrating emotional, interactive moments across all brand touchpoints. It goes beyond aesthetics to evoke feeling, loyalty, and memory. The strategy allows brands to connect with their audience on a deeper level, something all brands are looking to do.

    Why More Brands Are Prioritizing Experiences Over Ads

    Consumer habits and tastes change on a daily basis, and marketing strategies that worked last year may not have the same effect today. Modern consumers crave connection and meaning, not just transactions. In short, they want something more than surface appeal. Experiences encourage word-of-mouth suggestions, build brand loyalty, and increase lifetime value. When a consumer can connect with their preferred brand, the connection sparks a familiarity that resonates with them. 

    Founded by Viola Sutanto, MAIKA began as an experience design studio before expanding into products. Now, the company has come full circle, helping brands deliver joyful, human experiences that align with their strategy. Viola says of MAIKA, “Our vision is to inspire everyday joy, whether through a well-designed product, a delightful print, or an experience shared between people.” This experiential joy offers modern consumers something beyond regular advertising. 

    Case Studies in Brand Experience

    MAIKA created a discovery-focused environment for a specialty coffee brand, blending education with ambiance to attract and retain consumers. They also designed interactive store zones with tools for play, editing, and hands-on workshops for a creative retail brand. Each project stems from stakeholder alignment on brand values, the first and most crucial step.

    Viola enjoys working with brands that align with MAIKA’s principles to bring them joy through branding. Her company aims to unify a client’s branding strategy on all touchpoints so that when people see what the brand is doing, consumers feel a human-to-human connection instead of a human-to-corporate connection.

    How Technology Supports Human Connection

    Experts encourage brands not to shy away from technology. AI, interactive archives, and post-event follow-ups can all enhance the memory of a meaningful moment. The idea is to use modern technological tools to extend the connection, not replace it. This is the unique balance that utilizing experience can offer. 

    Experience design is not about flashy one-offs. It is about thoughtful, human-centered strategies that turn customers into loyal advocates. As brands seek new ways to stand out, it is beneficial for them to focus not just on what they sell but on how they make people feel. 

  • Creative and Functional: The Best Back-to-School Products

    Creative and Functional: The Best Back-to-School Products

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    It happens each year: Summer flies by in the blink of an eye for students and parents alike. Before you know it, it’s already time for the rush of the back-to-school season. This time of year means equipping students with the best products possible, setting them up for success so they can have the best school year possible. 

    As times change, so too do students’ needs, though. In recent years, sustainable, multi-functional, and kid-friendly product design has come to the forefront of the market. These designs are safer for children to use and far more efficient and valuable to them. Independent brands have played a massive role in redefining everyday school gear and supplies, making them some of the hottest items on the market this fall.

    Sustainable and Stylish School Lunch & Cleanup Solutions

    Eco-friendly household products have grown in popularity over the last several years. These items are ideal for school lunches and after-school events. Repurpose is a brand specializing in plant-based, compostable alternatives, including cutlery and plates. Founded in 2010, it is now the leading brand for plant-based, compostable alternatives to plastic in the US, available in 20,000 stores nationwide.

    Repurpose offers various sustainable household items, including school lunches and family gatherings. As the CEO, Lauren Gropper details, “We’re not asking people to pay significantly more. It’s just… Swap what you’re already using for something better for you, your family, and the planet.”

    Backpacks and Gear that Pop With Personality

    There has been an uptick in the demand for aesthetic and functional bags and accessories that suit students and parents. Comfort Diva’s canvas backpacks, thermal lunch bags, and tech accessories combine fashion with this precise functionality. 

    “I want to put the fun into functionality. Whether you’re going to work, camping, or school, these items are appropriate and full of joy,” said Lisa Sheppard, founder of Comfort Diva.

    The company also offers cat-themed lifestyle products focusing on elevated, colorful designs for discerning customers. These products benefit the user and community, as 10% of sales benefit cat rescues.

    Learning Tools That Encourage Creativity and Calm

    Reusable and mess-free crafts are helping kids stay off screens while nurturing creativity. Little Change Creators’ silicon coloring mats are used in homes and classrooms as educational and behavioral support tools. Founded in late 2021, the company has over two hundred stockists in Australia, including department stores, museums, and zoos. Currently, the team is expanding to the US market. 

    The products aim to promote creativity and calm while being reusable, versatile, and educational. “It’s great as a calm-down tool… it allows kids to reset, and teachers say it helps with classroom behavior,” shares Paige McInnes, founder of Little Change Creators.

    Durable and Ethical Clothing for Active Kids

    It is incredibly important to have sustainable and durable school clothing, especially for active children and growing families. To address such concerns, Jackalo offers organic, long-lasting kidswear for an active, on-the-go lifestyle. 

    In addition, the company has a resale and recycling program to help these sustainable clothes remain sustainable for years to come. Eighty percent of returned garments are resold without repair, and the company offers store credits for such returns.

    The company is expanding into the school uniform market and launching a recycled denim collection. “We want parents to say, ‘Go climb that tree’ without worrying the clothes won’t hold up,” says Marianna Sachse, founder of Jackalo.

    Creative Expression Through Music

    Recent studies have continued to demonstrate the benefits of music education in developing cognitive and emotional skills. Rozanna’s Violins and their imaginative instruments are designed to inspire student participation and artistic identity. The brand creates innovative, appealing instruments to motivate youth engagement in music.

    The company recently won NAMM’s “She Rocks” Entrepreneur of the Year award, signaling industry recognition. 

    In addition, it has formed partnerships with bigger brands such as Guitar Center and forged school collaborations that drive growth and student enthusiasm. “Our goal is to help kids connect with music emotionally and visually; it’s about building a poetic heart,” says Rozanna Weinberger, founder of Rozanna’s Violins.

    Final Thoughts

    Factors such as innovation in design, sustainability, and emotional well-being are shaping the future of school essentials. These products have proven capable of serving students and parents in bold new ways. To this end, parents should seek products that meet their kids’ needs and promote creativity, responsibility, and joy this back-to-school season.

  • How the Best AI Tools for Small Business Endeavors Can Prompt Growth

    How the Best AI Tools for Small Business Endeavors Can Prompt Growth

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    When it comes to building a business, laying out the blueprints to get the gears turning behind the scenes often seems much more complicated than it needs to be. As society increasingly accepts and adopts the numerous innovations of the digital age, various professional sectors have an opportunity to benefit from technological offerings.

    Sitting at the top of the long list of advancements, artificial intelligence (AI) remains one of the most prominent. Previously perceived as too intricate and expensive, novel AI developments could empower compact crews in achieving tasks that once required expansive departments. 

    With AI’s swift shift from a niche, internet-based creation to a necessary resource for small businesses, company owners can boost their ventures in nearly every field, including data processing, hiring, and marketing.

    Leveraging AI in Lead Generation and Client Engagement

    Following the business industry’s transition into progressive digitization, many startups and small organizations are considering turning to automation tools to manage relationships and interactions with customers, while also enhancing lead generation.

    Solutions like Make.com or chatbotbuilder.ai enable growing companies to simplify and refine tedious tasks, including initial correspondence, follow-ups, and lead qualification, with fixed staff.

    One organization benefiting from the advancement is Inkyma, an AI consulting agency that once operated as a marketing firm. Upon adopting AI into its internal operations, the business “saw a 60% decrease in workload and costs.” 

    Audrey Kerchner, the company’s founder, also noted that the transformation enabled the team to “pivot into helping others do the same.”

    Smart Recruitment Processes With AI

    While customer relationship management (CRM) and lead generation represent one area benefiting from AI, many businesses in the talent acquisition industry are also pondering the innovation’s potential advantages. Recruiting remains a significant obstacle for small companies looking for meaningful growth. The hiring process becomes increasingly aggravating when resources are limited.

    AI-powered platforms like Workcraft aim to combat this conundrum by screening applicants based on each one’s authentic capabilities, rather than reviewing candidates who overuse technical jargon in their resumes as compensation for skills they may lack.

    Sharing how the smart hiring business’s system examines real experience instead of focusing on a completed application’s keyword usage, Workcraft founder Janet Paul believes it’s critical for the team to “look at what [candidates] actually did” at their previous job. She poses the integral query that all recruiters consider when evaluating an applicant’s background: “Does that align with our criteria?”

    Modernizing Document Processing and Operations

    For small businesses regularly handling data-heavy duties, certain AI tools can enhance document processing and operational efficiency. Companies like Parseur relied on manual data extraction before integrating an AI-driven document parser into their practices.

    Striving to guarantee that each user’s information is consistently managed with top-level security and care, the organization aims to set a new benchmark for data privacy in a progressively complex era of business processing and operations. 

    With an AI document processor, law, real estate, and other industries may find the automation to be extremely useful. Processing tasks like inquiries or contracts can save human employees hours each week.

    Parseur’s co-founder Sylvestre Dupont states that businesses should “treat AI as a groundbreaking technology” similarly to how society views “the internet or electricity revolutions.”

    Parseur is fully compliant with major data protection regulations, including California CCPA, EU GDPR, Singapore PDPA, Swiss FADP, and UK GDPR.

    Teaching and Treating AI as a Business Team Member

    While some entrepreneurial experts showcase concerns about AI’s development, companies like Hello Alice demonstrate how the technology can be a team player. 

    Carolyn Rodz, co-founder of Hello Alice, perceives training AI through a unique lens: “If you could wave your magic wand and bring in the most intelligent talent to sit next to you and help you solve a problem, what would you be asking it?”

    Serving as a platform that supports more than 1.5 million small businesses, the digital program envisions AI as an authentically onboarded and talented employee rather than an adopted technological product.

    Embracing AI Innovation in Legal and Creator Spaces

    For industries led by both legality and creativity, implementing AI into a company’s daily operations may seem daunting on the surface. At The Vision Catalyst, founder and owner Sara Celotto witnesses how distinguished sectors adopt the novel innovation. Lawyers, who were once skeptical of AI’s offerings due to concerns of confidentiality, now view the technology as essential.

    Conversely, content creators have taken a liking to AI integration, specifically in video production and CRM automation. Celotto bears in mind that “it’s getting harder and harder to get away from AI,” observing that “it’s integrated in every platform you’re probably paying for.”

    A Future Where AI Supports Small Business Growth 

    From recruiting and document operations to customer service and marketing, AI boasts the potential to be more than just an inconsequential resource. Cementing its success through the testimonials of early adopters, AI saves time and costs, making it an ideal virtual assistant for a boosted strategic edge.

    Looking ahead, these intelligent tools could deliver the accelerated business acumen needed for small companies to compete against larger enterprises soon.

  • Prime Day 2025 Preview: Family, Wellness, and Everyday Essentials You Can’t Miss

    Prime Day 2025 Preview: Family, Wellness, and Everyday Essentials You Can’t Miss

    Image credit: Pexels

    Amazon Prime Day is gradually becoming a massive event for savings in 2025, particularly for families and health-conscious buyers. Brands are kicking off the sale early this year by offering deals first and crafting deals around real-life uses to meet consumers’ demands for value, convenience, and day-to-day practicality.

    Brands Take the Lead Ahead of Prime Day

    While Amazon Prime Day traditionally starts with a flurry of exclusive offers, 2025 is seeing brands move faster than usual. Some companies, including iHealth Labs, launched site-wide promotions before Amazon’s official sale.

    This shift in timing has prompted many to act early, giving shoppers a valuable head start on deals in key categories.

    Early Health and Wellness Promotions

    Among the most anticipated offers are discounts in the health and wellness space. iHealth Labs is rolling out early promotions beginning July 1. The promotions will focus on trusted tech and wellness tools designed to support everyday care. 

    These early deals reflect broader trends in the e-commerce platform, as consumers prioritize preventative health and seek tools that enhance their daily routines.

    By launching ahead of Prime Day, these brands are beating the rush and offering greater visibility and longer deal durations, an advantage for shoppers who want to plan and save more.

    Family-Safe Cleaning and Parenting Essentials

    Practical household solutions are also taking center stage on Amazon this year. The Hate Stains’ Miss Mouth brand offers over 20% off on its EPA Safer Choice Certified stain removers. The best-selling 4-oz bottles and new 16-oz two-packs are featured in this year’s Best Deal event, meeting family needs for safe and effective cleaning.

    These deals respond directly to consumer expectations for products that are affordable and aligned with health and safety standards. With bundled offerings and real-life use cases in mind, these brands are crafting promotions that serve everyday family life.

    What Sets These Deals Apart

    Unlike the deals featured during the last few years, many 2025 promotions stand out for their flexibility. Several offers are stackable with additional savings, including Subscribe & Save options. That means deeper discounts for budget-conscious households and individuals stocking up on essentials.

    By offering earlier access to these lucrative deals, longer windows for purchase, and more tailored bundles, brands in 2025 are aligning their strategies with how families shop for their everyday needs. This resulted in many early deals that feel timely, useful, and more convenient.

    Final Takeaway

    Whether shoppers are restocking wellness supplies or searching for family-friendly cleaning solutions, Prime Day 2025 offers a potent mix of practical and forward-thinking deals to serve every family. With standout promotions from names like iHealth Labs and Miss Mouth, this year’s event is more than just a sale; it’s a chance to invest in smart, everyday essentials.

  • AI-Powered Resumes: How Job Seekers Are Adapting to Evolving Hiring Landscape

    AI-Powered Resumes: How Job Seekers Are Adapting to Evolving Hiring Landscape

    Image credit: Pexels

    The job application process has seen a drastic transformation with the advent of technology. Today, artificial intelligence has a profound impact on everything from writing resumes to the way they are screened. As hiring practices are evolving, both candidates and employers are experiencing a new reality where recruiters’ preferences are constantly shifting, leading to the reshaping of traditional resumes.

    AI’s Role in Resume Creation and Hiring

    Artificial intelligence today forms the foundation of the hiring ecosystem. Job seekers are turning to AI tools to create and optimize resumes. They are using such tools to refine their content, prepare applications for specific roles, and get through applicant tracking systems (ATS). On the other hand, companies are relying on AI to screen applications more smoothly, looking for keywords and skills that best align with the open job roles.

    According to a recent survey, reliance on AI is growing among job seekers, though adoption is not uniform. Notably, a gender gap persists as men are reportedly using AI tools at a significantly higher rate than women to enhance their resumes. This discrepancy leads to broader questions of accessibility, awareness, and confidence in leveraging new technologies in job hunting.

    Format Trends Defy Old Myths

    The days of cherry-picking one-page resumes as the gold standard are long gone. More and more hiring managers are coming to accept two-page resumes, especially for candidates who are seniors or have varied skill sets. It is an acknowledgment of the broader evolution away from stringent rules on format.

    Design is also coming back as a determining factor. Minimalist templates might have dominated the hiring ecosystem once, but today, resumes increasingly incorporate subtle design elements such as color accents, icons, and structured sections. This is enhancing readability without overwhelming ATS systems. Such changes in a resume reflect a positive shift that balances both aesthetic appeal and technical functionality.

    Skills and Personalization Are More Than Buzzwords

    The move toward skills-based hiring is teaching job seekers that one-size-fits-all resumes won’t work anymore. There is much more to the personalization of resumes. The better an individual tailors their resume to the job they are applying for, such as the language and keywords, the higher compatibility the applicant has with ATS.

    Listing all the relevant skills is equally important. Experts suggest structuring skills into clear categories, using industry-relevant terms, and integrating soft skills where applicable. This will not only help candidates pass the ATS filters, but it will also create a compelling narrative to impress human reviewers.

    Design Details That Can Make or Break a Resume

    Small details are also important in a resume. Including a profile photo remains a divisive choice even today. While it can add a personal touch in creative industries, a profile photo might also invite unconscious bias in a more conservative field. File format preferences rank higher in visible clarity, and PDF reigns supreme for its consistency across devices and platforms.

    Job seekers are also recommended to avoid common pitfalls, such as unprofessional email addresses. A dated or casual email handle might seem like a minor issue, but it can undercut an otherwise strong job application.

    A Tool Helping Job Seekers Adapt

    One platform at the forefront of this evolution is Enhancv, a resume builder used by millions. Founder Volen Vulkov emphasizes the emotional toll of the job search, noting, “We see that finding a job is one of the most stressful things out there. Creating a resume is the part that people really postpone and they really don’t know how to do… Our goal is to remove or at least help as much as possible the stress of job applications.”

    Looking Ahead

    As the job market becomes more competitive and technology more advanced, understanding and integrating resume trends is no longer optional but imperative. Candidates embracing AI responsibly can tailor each application according to specific roles while focusing on both content and presentation standards. This undoubtedly increases their chance of landing interviews in today’s hiring landscape, where every detail matters.