LA Examiner

Tag: business

  • How AI Is Reshaping Business Communication and Marketing for Small Enterprises

    How AI Is Reshaping Business Communication and Marketing for Small Enterprises

    Image credit: Pexels

    Artificial intelligence is no longer just for big companies with huge tech budgets. In recent years, AI’s rapid growth has started transforming how small and midsize businesses communicate, market, and connect with their customers. Technology that was once only available to large enterprises is now more accessible, enabling smaller businesses to compete more fairly.

    Secure Communications as a Service (SCaaS)

    One of the most evident signs of this shift is the growing focus on secure and compliant communication across industries. As digital interactions increase, companies need efficiency and protection of their sensitive information. Voice, which was once less popular than text-based messaging, is now making a comeback. This time, it is supported by AI-driven synthesis and data insights.

    Movius, a company specializing in Secure Communication as a Service (SCaaS), has stepped into this space, offering a solution designed to safeguard data while providing actionable intelligence. Their platform integrates AI-enabled voice capabilities, allowing businesses to derive insights from conversations without compromising security. 

    The company’s philosophy highlights a new direction in AI. Ananth Siva, CEO of Movius, explains, “Our focus is on ‘assisted intelligence’ rather than artificial intelligence; AI designed to work alongside humans, enhancing productivity.”

    Movius’ AI tool, Clare, goes a step further by analyzing unstructured conversational data to offer coaching insights to employees. The platform is helping businesses utilize AI as an ally rather than a replacement for the existing workforce or infrastructure. With this approach, Movius showcases how technology can strengthen trust, communication, and compliance across over 70 industries.

    Siva highlights how the company’s AI-driven tool Clare has redefined coaching for employees. “What we’ve seen is that Clare almost becomes everyone’s personal coach, providing real-time feedback from actual business conversations.”

    For small businesses that cannot afford extensive training programs, this means staff can continuously improve communication skills while maintaining compliance. This combination that elevates both productivity and customer trust.

    Marketing and Customer Engagement Reimagined

    Beyond communication, AI is quickly changing how small businesses handle marketing and customer relationships. The rise of affordable AI tools has enabled companies to personalize campaigns, automate routine tasks, and interpret data faster.

    Catalyst Marketing has assembled a solid AI tech stack to help its clients. It includes Navu, an AI chatbot, note-taking tools like Fathom, and reasoning models such as Claude and Perplexity. The firm regularly reviews new technologies to improve performance. For small businesses, this means better customer engagement strategies and scalable solutions that were previously out of reach.

    Yet, Catalyst emphasizes that automation alone cannot drive genuine connection. In their approach, AI functions as an enhancer of human capabilities. Handling repetitive tasks frees marketers to focus on creativity and relationships. As the firm notes, the goal is to help marketers become “better humans” by using AI to deepen, not replace, customer connections.

    Catalyst’s commitment to people-first marketing shows in how they integrate AI. “Our clients come to us overwhelmed, asking where to even start. We’ve built a vetted AI tech stack so they don’t have to waste time experimenting,” says Robin Emiliani, co-founder of Catalyst Marketing. She adds that tools like Claude and Perplexity drastically reduce the time spent on proposals and content creation, while AI chatbots like Navu make websites more discoverable. This balance of experimentation and structure allows small businesses to adopt AI without losing their creative edge.

    “Humans have always been a part of our business and have been the core of our business. It’s just that we’re leveraging these tools to be able to connect better, connect faster, and drive it to revenue,” says Emiliani.

    Making AI Accessible for Everyday Operations

    While innovation abounds, small businesses increasingly face the challenge of adopting AI without being overwhelmed. Thryv has addressed this with its “crawl, walk, run” approach, designed to ease companies into digital transformation. The company provides AI-powered tools for social media management, review responses, and marketing automation. These are emerging as practical solutions for enhancing visibility and customer retention without steep learning curves.

    “So we’re seeing growing adoption and desire for AI-based answering tools, right?” says Grant Freeman, President of Thryv. “The phone rings three times. I don’t get it. Now it goes to an AI voice assistant, right? And now it’s capturing information, it’s filling my CRM, and it’s kicking off in automation.”

    For Freeman, the bigger picture is about restoring confidence to small business owners. “The help that AI assistants give small business owners returns a sense of pride,” he says. “They feel empowered, emboldened, and proud that they can keep up in this high-tech world”. By pairing AI with human oversight, Thryv ensures entrepreneurs not only save time but also feel re-energized about running their businesses.

    This model ensures that business owners maintain control while building confidence in automation. Thryv reduces the anxiety accompanying technological change by keeping humans in the loop. The result is a balance between efficiency and oversight, allowing AI to serve as a support system rather than a disruptive force.

    The Future of AI in Small Enterprises

    The path of AI in small business operations suggests even more personalization and applications tailored to specific industries. Language models designed for certain sectors are likely to improve customer experiences. AI-driven search discoverability will boost online presence. Voice assistants and automated follow-up systems are expected to play a key role in small business workflows. They will close communication gaps and ensure that no opportunity slips away.

    What unites these innovations is a shift in perception. AI is no longer seen as an “artificial” intelligence seeking to replace human judgment. Instead, companies are demonstrating how “assisted intelligence” can elevate productivity, improve security, and promote more meaningful connections.

    Final Thoughts

    The way small businesses communicate and market themselves is changing. Tools once only for bigger companies are now available to small and mid-sized enterprises. Secured voice platforms and personalized marketing automation are examples of this shift. AI is gradually becoming crucial for today’s business operations. However, its real value is not in taking over the human workforce but in assisting it.

  • Navigating the Busy Business Startup World of LA

    Navigating the Busy Business Startup World of LA

    Image credit: Unsplash

    Los Angeles is one of the most populated cities in the entire US. The City of Angels is an object of much admiration, adoration, and ambition, inspiring countless people over the centuries to dream big and attempt to turn their dreams into reality. Because of this, the city has become a thriving business destination, especially for newcomers. According to a recent report, in addition to having one of the largest populations of any American city, LA is also now the third-largest startup ecosystem in the US. Trailing only San Francisco and New York City, LA has become home to several global startup incubators and accelerators, including Amplify Partners and StartEngine.

    With so many people making the migration to LA every year, attempting to achieve their goals, you must plan ahead if you hope to be one of the lucky ones who truly make it. In order to take full advantage of what LA has to offer, however, it’s important to future-proof your business. Because of the sheer popularity of the city, LA is home to a dense concentration of entrepreneurs and investors, which means there’s a lot of competition. If you’re hoping to cut through such an oversaturated market with a new business venture, it will undoubtedly be an uphill battle, but it’s one that you can overcome. You should plan accordingly and continually evolve in terms of technology, services, and marketing strategies to maintain an edge.

    Staying Ahead of the Curve

    Los Angeles also has a highly diverse and trend-sensitive population, and consumer preferences often shift rapidly. Whether due to social media trends, new entertainment offerings, or simply cultural changes, LA businesses need to stay in tune with these fluctuations. To do so, they must focus on long-term market research and future-proof their operations.

    If you’re an entrepreneur entering the competitive LA market, the above are just two examples of how you can be future-proof, but there are many more. Here are some of the most crucial ways you should be future-proofing your new company, ensuring you reap all the rewards of LA’s startup ecosystem and none of the inevitable cons.

    Start With Insurance

    One of the most important things you need to have in place is insurance. In a city like Los Angeles, where natural disasters and legal disputes are significant risks, having comprehensive insurance can ensure your business is financially protected, regardless of what challenges arise. You need to look no further than the tragic recent fires that have plagued the city and its surrounding areas for proof of how incredibly important it is to have proper insurance in the event of the unthinkable happening.

    If you operate from a physical location, look into property insurance quotes. In addition, make sure you have general liability, cybersecurity insurance, and product liability insurance to protect against employee or customer accidents, faulty or lost products, and any financial loss accrued through a cyberattack.

    Invest in Sustainable Practices

    Investing in sustainable and eco-friendly practices is another effective way to future-proof your business in LA. Environmental consciousness is a growing trend, especially in California, and consumers are increasingly drawn to businesses that prioritize green living. Because of this, ensuring that your business utilizes eco-friendly and sustainable practices will not only benefit it in the long term but also earn you a larger portion of California’s ardent and avid customer base.

    Whether that means using eco-friendly materials, reducing waste, or switching to energy-efficient processes, the important thing is that you adopt sustainable practices and are transparent about them. This ensures your customers know exactly how you’re helping the cause and positions you as a leader in the eco-friendly space.

    Build an Online Presence that Lasts

    As a result of LA’s diversity, the digital marketplace is ever-growing, with many people from various backgrounds to market to. If you want to continue to be successful in your marketing strategies over the coming years, you must ensure your business is future-proof by investing in a strong online presence. This includes optimizing your website for mobile users, utilizing the most popular social media platforms, and exploring all e-commerce channels available. An effective digital strategy will not only increase visibility but also position your business to reach these wider, more diverse audiences that LA is known for.

    Utilize LA’s Hub

    Lastly, Los Angeles is a hub for a wide range of talent, and this means the job market is heavily competitive. To get potential employees interested and retain loyal employees to boost your reputation, it is crucial that you create an inclusive and flexible work environment. Offering remote work opportunities or employee benefits like wellness programs can make the difference when it comes to attracting and retaining top talent. By doing so, you’re not only boosting that reputation, but you’re building a resilient workforce that knows LA and can adapt to its changing market conditions, working to navigate any future challenges.